Work / Still Moss
Still Moss
A calm brand and a website that gets you on the mat in two clicks, for a yoga studio in Haarlem.
Client
Still Moss (concept case)
Industry
Yoga and wellbeing
Services
Branding, Website, Art direction
Year
2026
The brief
Many city yoga studios feel like a gym: busy, fast and full of promises. Still Moss wanted to be the opposite, with small groups and calm classes. They needed a name, a brand and a website where booking a class is easy.
What we did
We developed the positioning, logo, colours and typography, a brand guide and the website. The key decision: today’s schedule sits right on the homepage, so calm and booking go hand in hand.
The result
A recognisable brand in the colours of moss, stone and sand, consistent from membership card to Instagram. The website works on every screen and you book a class in two clicks.
Delivered
Everything for launch
2
Clicks from the schedule to a booked class
6
Brand guide pages: brand, logo, colour, typography and applications
5
Brand colours and one typeface for web, social and print
Want a brand and website like this? Tell us about your project.
“
Moss grows slowly. So can you.
Brand promise Still Moss
Still Moss is a concept case: a fictional brand Qovue created to show how we work, from name to website. The studio is Dutch, so its own website and posts are in Dutch. Photos via Unsplash: Junseong Lee, Mathilde Langevin, Ginny Rose Stewart, Carl Barcelo, Yannic Läderach, Kevin Turcios and Alireza Skndari.
Want a brand that fits?
From logo to website and photography, we make sure everything tells one story. Tell us what you’re working on and we’ll come back with a proposal: scope, timeline and cost.