Services / Branding & design

Branding & design

Identities built from what actually makes you different, with clear rules so they stay consistent on every screen, shopfront and business card.

Brand projects

Recent identities

All projects

CCINP

Brand applied online

Girls Guide to Life

Brand identity

Like what you see? Tell us about your project and we’ll show you how we’d approach it.

What's included

From strategy to the last template

Six parts of every Qovue brand identity. Select one to see an example.

Positioning

Who you’re for, what you stand for and how you say it, agreed in a workshop and written down on one page you can share with your team.

EXAMPLE
A one-page brand summary: who you’re for, what you promise, and three words that describe how you sound.

Naming

New business names, product names and taglines, checked for availability as domains and in the KvK register.

EXAMPLE
A shortlist of five names, each checked for .nl and .com domains and existing businesses in the KvK register.

Logo and identity system

A primary logo with variations for small sizes, dark backgrounds and social profiles, plus the graphic elements around it.

EXAMPLE
A primary logo, a compact version for social profiles, and a single-colour version for embossing or engraving.

Typography, colour and imagery

Typefaces, a colour palette with web and print values, and an imagery style that guides every future shoot.

EXAMPLE
A palette with exact values for screen (HEX, RGB) and print (CMYK, Pantone), plus two typefaces and how to pair them.

Brand guidelines

A clear guide showing how to use everything correctly, so printers, freelancers and new hires get it right without asking.

EXAMPLE
A PDF guide your printer, web developer and new team members can follow without having to ask you.

Applications

Business cards, stationery, packaging, signage, pitch decks and editable social templates.

EXAMPLE
Business cards, a letterhead, a set of Instagram templates and a pitch deck, all in your new style.

Ready for a brand that holds up everywhere? Every identity includes all of the above.

Why it matters

A brand isn't a logo

It’s the reason someone picks you over the business next door, made visible and repeated until it sticks.

Clear

People know what you stand for.

A positioning that tells the right customers you’re for them, and the rest that you’re not.

Recognisable

You’re known before your name is read.

A distinctive look that people remember after seeing it once or twice.

Consistent

It looks right everywhere, every time.

Clear rules so your brand holds up on every screen, print and shopfront.

Refresh or rebrand

Not every brand needs starting over

A refresh keeps what people already recognise and fixes what holds you back: an outdated logo, inconsistent colours, a typeface that doesn’t work on screen.

A full rebrand makes sense when your business has changed: a new audience, a merger, a new name or a move upmarket. We’ll tell you honestly which one you need.

How it runs

From workshop to rollout

Discover

A workshop on your business, customers and competitors, summarised in a positioning page.

Direction

Two distinct creative routes, each shown on real applications so you can judge them in context.

Refine

We develop the chosen route into a complete identity, with two rounds of feedback built in.

Roll out

Guidelines, final files and templates, plus support as the new brand reaches your website and socials.

Step 1 is a free intro call. Tell us where your brand is now and where it needs to go.

Questions? Please ask!

Frequently asked questions

The questions we hear most before a brand project. Can’t find yours? Ask me directly.

Marta Dias e Seixas

info@qovue.com

How long does a brand identity take?

A full identity usually takes 4 to 8 weeks, depending on whether naming and positioning are included. A refresh can be quicker.

How many logo concepts will I see?

Two distinct creative routes, each fully considered and shown in use. That gives you a real choice without dozens of half-finished options.

Which files do I receive?

All logo versions in vector and web formats, colour values for print and screen, font information, your brand guidelines and any templates in the agreed formats. The files are yours.

Can you keep our existing logo?

Yes. If your logo has recognition worth keeping, we build the identity around it or refine it carefully rather than replacing it.

Works well with

Website development

Launch your new brand on a website designed for it from the first sketch.

Content & production

Photography that follows your new imagery style from the very first shoot.

Let's build your brand.

In a crowded digital landscape, your brand deserves to stand out. Tell us what you’re working on and we’ll come back with a proposal: scope, timeline and cost.