Branding & design
Brand projects
Recent identities
What's included
From strategy to the last template
Positioning
Who you’re for, what you stand for and how you say it, agreed in a workshop and written down on one page you can share with your team.
EXAMPLE
A one-page brand summary: who you’re for, what you promise, and three words that describe how you sound.
Workshop Audience Tone of voice
Naming
New business names, product names and taglines, checked for availability as domains and in the KvK register.
EXAMPLE
A shortlist of five names, each checked for .nl and .com domains and existing businesses in the KvK register.
Business names Taglines Availability check
Logo and identity system
A primary logo with variations for small sizes, dark backgrounds and social profiles, plus the graphic elements around it.
EXAMPLE
A primary logo, a compact version for social profiles, and a single-colour version for embossing or engraving.
Primary logo Variations Graphic elements
Typography, colour and imagery
Typefaces, a colour palette with web and print values, and an imagery style that guides every future shoot.
EXAMPLE
A palette with exact values for screen (HEX, RGB) and print (CMYK, Pantone), plus two typefaces and how to pair them.
Typefaces Palette Imagery style
Brand guidelines
A clear guide showing how to use everything correctly, so printers, freelancers and new hires get it right without asking.
EXAMPLE
A PDF guide your printer, web developer and new team members can follow without having to ask you.
PDF guide Do’s and don’ts Examples
Applications
Business cards, stationery, packaging, signage, pitch decks and editable social templates.
EXAMPLE
Business cards, a letterhead, a set of Instagram templates and a pitch deck, all in your new style.
Print Social templates Pitch deck
Why it matters
A brand isn't a logo
Clear
- Positioning
- Audience
- Message
Recognisable
- Logo
- Colour
- Typography
Consistent
- Guidelines
- Templates
- Files
Refresh or rebrand
Not every brand needs starting over
A refresh keeps what people already recognise and fixes what holds you back: an outdated logo, inconsistent colours, a typeface that doesn’t work on screen.
A full rebrand makes sense when your business has changed: a new audience, a merger, a new name or a move upmarket. We’ll tell you honestly which one you need.
How it runs
From workshop to rollout
1
Discover
2
Direction
3
Refine
4
Roll out
Questions? Please ask!
Frequently asked questions
Marta Dias e Seixas
A full identity usually takes 4 to 8 weeks, depending on whether naming and positioning are included. A refresh can be quicker.
Two distinct creative routes, each fully considered and shown in use. That gives you a real choice without dozens of half-finished options.
All logo versions in vector and web formats, colour values for print and screen, font information, your brand guidelines and any templates in the agreed formats. The files are yours.
Yes. If your logo has recognition worth keeping, we build the identity around it or refine it carefully rather than replacing it.
